South Park returns to Comedy Central on September 14, and in advance of the new season the show rolled out a fresh logo and trailer.
The cleverly re-worked promotional logo is an obvious riff on — or tribute to — the Denver Broncos’ Super Bowl 50 win.
Stan Marsh, in mid-stride, tops the Lombardi trophy. It is surrounded by a pair of X’s to indicate the show’s 20th season on the air.
South Park has a long history of using the Broncos in episodes, from the search for Cartman’s father to an entire episode that lampooned the NFL’s attempts to make football safer. The character Butters even counts a signed picture of John Elway as a prized possession.
The show’s creators, Matt Parker and Trey Stone, first met while attending the University of Colorado, Boulder. They were taking a film class together where they were required to collaborate on projects. The two hit it off and the rest is history.
The new trailer highlights the fact that South Park has now been on the air long enough for someone in college to have literally grown-up with the show from birth.
Hitting the air in August of 1997, incredibly, it has been renewed through at least the 2019 season. Over the years the show has spawned successful film and video game spin-offs.
Both the trailer and logo were rolled-out during Comic-Con on Friday.
The show’s creators were there doing a panel discussion and answering questions. One frequently raised topic was apparently whether or not South Park planned to take on the Pokemon GO craze during the upcoming season.
“We did it in 1999!” said Matt Parker. “We did an episode called ‘Chinpokomon.'”